Accelerate Growth with B2B E-commerce

Transform your traditional sales process with frictionless digital commerce covering all complex scenarios
By 2023, B2B organizations with digital commerce offerings will see 30% more revenue and a 20% reduction in costs, compared to competitors without B2B digital commerce sites
Gartner, Leverage B2B Digital Commerce for Cost Optimization, Improved CX and Revenue Growth, 2020*
Disrupt and innovate your business models.

In extraordinary times such as these, B2Bs – wholesalers, distributors, manufacturers and suppliers – need to think and act differently, and get digital. Those that do disrupt their business models, launch digital commerce, and master the new experience of buying and selling will position themselves as innovators and leaders.  
Design and manage complex B2B buying cycles with many stages.

Explore and use all e-commerce channels at your disposal

Test what is best for your business, whether it is directly with e-commerce sites with your customers and indirectly, by pushing your catalog and inventory to the leading marketplaces in your industry, or both!

Expand  and complement your business by diversifying and multiplying the sources of revenue

Open your channel to more purchases by selling complementary products to your own offering. Consider doing so using either a traditional B2B model or a market-place one

Build a seamless buying experience in any channel.

Deliver rich experiences to all audiences

Buyer autonomy is changing the role of B2B sales approach from one of pushing the product to one of guiding the buyer along the customer journey, it’s about delivering rich digital experiences, not only to other business buyers but also directly to consumers.

Streamline complex B2B buying journeys

The major difference between B2B and B2C is that a B2B buyer is rarely a single person, most of the time it is a team with people in different roles. Make sure you can streamline the various journeys of the team members by digitalizing the way they work including the options to manage multiple roles, provide self-service account management or ensure highly regulated buying processes.

Complex and dynamic pricing accommodated  

In B2B, pricing and payment are complex, multi-tiered and highly individual and buyers are forever pressing for more favorable terms. Integrations with the ERP system (where the contractual details of the financing terms are stored, and where inventory is monitored) enable B2B e-commerce to construct customized pricing with great precision and flexibility — complex price structures that are constantly adjusted to an accurate and real-time reading of the inventory position.


Topical Articles

By Roland Benedetti
14/12/2020 | 7 Min read
By Roland Benedetti
19/11/2020 | 5 Min read
By Jacqueline Pohl
18/02/2020 | 5 Min read

*Gartner: Leverage B2B Digital Commerce for Cost Optimization, Improved CX and Revenue Growth. Published 6 July 2020