Create comprehensive customer profiles including interactions, behaviors, and preferences across different touchpoints.
Segment audiences to deliver personalized campaigns and experiences to boost engagement, conversion rates, and ROI.
Analyze customer data, track campaigns, and discover the most effective strategies to boost performance.
Centralize Customer Data
With Ibexa CDP you can store and manage large volumes of customer data in a structured manner. This central data storage supports business growth with a scalable infrastructure, helping to futureproof your business.
Ingest customer data from both online and offline data sources. This ingestion includes first, second, and third-party data from multiple sources such as transactional systems, website tracking and behavior, POS, CRM, and many more.
Build 360° customer profiles
Better understand your prospects and customers by unifying customer data from a range of sources.
Once your customer data has been ingested from each of your data sources, you can unify, and match anonymous customer profiles based on our profile unification. This process contributes to building a single customer view of each of your individual customers (360° customer profiles based on demographics, interactions, behaviors, and transactional data).
Take action in real-time
Benefit from dynamic, real-time data updates, allowing your business to deliver relevant interactions in the right place at the right time for optimal results. Take advantage of event-triggered communications which are aligned with your customers immediate interests.
Ibexa CDP also allows you to take the guesswork out of your content strategy by creating targeted marketing campaigns, personalized content, and even product recommendations. Focus your efforts on the campaigns and content which appeal most to your customer segments based on their behaviors and preferences.
Discover why our customers love Ibexa DXP
Discover all the different ways our customers are using Ibexa DXP to centralize, simplify, automate and create impressive digital experiences.
Download our free RFI eBook to help you choose the right DXP
In this free and exclusive eBook, we guide you through the process of requesting thr right information for your specific needs with a range of useful templates and information to kick-start and accelerate your digital transformation strategy.
Popular related features
Explore all the additional features available in Ibexa DXP.