Create hyper-personalized experiences with the Raptor Customer Data Platform in Ibexa DXP
No two customers are the same.
They have radically different interests and intentions, and they respond differently to the messages you send their way.
You probably already know this. And you might already be working with segmentation and personalization, whether it’s in your e-mail marketing, your paid media, or on your site.
But what if you want to take it one (or several) steps further? What if:
- You want to get to know your customers on an even deeper level, like their brand interests, their loyalty level, or even their lifetime value?
- You want to bring down your CPA in paid social by making sure each targeted message hits the bull’s eye?
- You want to make sure your site speaks directly to each user, changing based on each visitor’s purchases, role, or passions?
That’s exactly what a Customer Data Platform (CDP) can help you achieve – and it’s why a robust CDP is included in Ibexa DXP v5.
This is a groundbreaking addition that gives exactly the tools needed to create personalized digital experiences, not only on your website and apps, but in every channel including e-mail marketing, paid media, and even physical stores.
But first...
What is a CDP?
A Customer Data Platform (CDP) solves one of the most complex challenges facing businesses today: unifying customer data from all ends of your business and transforming it into customer insights that are tangible, measurable and actionable.
It integrates customer data from channels such as websites, email campaigns, social media, POS systems, and more.
The core function of a CDP is to consolidate this data into a unified view of your entire customer base – and each customer within it – allowing you to segment and target with precision.
How it works:
- Data unification: The CDP gathers data from all customer touchpoints and standardizes it into a consistent format.
- Audience segmentation: Marketers can analyze the customer base and create meaningful segments based on demographics, behavior, CLV, and more.
- AI enrichment: The CDP’s built-in AI predicts risk of churn, expected future value, and other important metrics.
- Data activation: Finished audiences can be activated into whichever marketing channel you choose.
The role of a CDP in the DXP
Within a Digital Experience Platform (DXP), the CDP makes it easier to deliver relevant and consistent customer experiences.
You can simply build audiences in the CDP based on data from all relevant sources and connect it to specific pages or content in the DXP.
This way, you create a completely personalized experience for each individual visitor based on their behavior and preferences.
Importantly, the inclusion of the CDP in Ibexa DXP v5 means that you get all the benefits of a CDP within a platform you already use and enjoy.
It connects to whichever other MarTech tools you have in your stack, while storing your customer data securely.
Key features of Raptor CDP
- Single Customer View: Access all the most valuable information about each customer at a glance.
- CLV Model: Calculate each customer’s past and future value, and how likely they are to churn.
- Audience Builder: Create precise, layered segments based on real behavior.
- Churn Prediction: Spot at-risk customers and act before it’s too late.
- Flexible Activation: Use your audiences wherever it makes sense—email, ads, web content, and more.
3 Use Cases for the CDP
- Target buyers based on role and behavior
Identify if a visitor is in procurement or an IT role based on behavior. Then change the hero element, CTA, or messaging in the Ibexa Page Builder to match their context.
- Reactivate valuable but inactive customers
The CDP calculates inactivity score vs. expected next action. If high-value users are slipping away, trigger a campaign: a discount, new product feature, or a tailored offer to bring them back.
- Reach your best customers
Make sure your marketing spend is used on your most valuable customers. Find the customers who are interested in certain high-margin products – or exclude the ones that aren’t worth your campaign effort. You can even target look-alikes of your most valuable customers to drive in the kind of people you want.
The CDP is available in 3 tiers depending on your needs, whether:
- You just want the core CDP functionalities like data collection and targeting
- You want to serve personalized product recommendations on top of the core CDP capabilities
- You want the full package, including CDP, website recommendations, and e-mail personalization and triggers.
Need more inspiration?
On September 10th at 2pm CET, we'll be hosting a webinar on all of the updates to Ibexa DXP V5, be sure to register now:
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