Indunorm Hydraulik GmbH

Platform relaunch brings fresh design and more e-commerce features

Indunorm Hydraulik has long been the go-to specialist for high-pressure connection technology and is regarded as the leading German system provider for hydraulic hoses and fittings, spare parts and for small and medium-sized equipment. Inundorm used silver.eShop for its first website and online shop; for the 2017 relaunch it again relied on the B2B e-commerce solution from silver.solutions.

A concise and up-to-date catalog and a new, accurate search function

The InduShop features more than nine sections containing in excess of 16,000 product variants. The master data are imported from a PIM system and information from the ERP is added.

The optimized search function comes with filters and search criteria for all product categories, enabling customers to instantly find the right product variant.

With the new version of the shop software, Indunorm offers its customers exciting new features, including budget management and workflows as well as an intuitive comparison function.

The new shop combines state-of-the art technology with a flexible design, attractive content templates and a host of new functionalities.

Good product data via PIM connection and integrated CMS

The product data for the Indunorm online shop are imported automatically from a PIM system. This ensures that customers always see the latest product information online. This information can be enriched with downloads and additional information through the silver.eShop CMS. Product groups are editorially managed in the shop, with photographs, descriptions and metadata added.

Editors manage the company website, service pages and catalog downloads using the integrated CMS eZ Enterprise. The home page can be intuitively customized with the landing page tool, which also allows for the creation of additional landing pages.

Original reference in German