First Church of Christ, Scientist

Christian Science Adopts Multi-channel Digital Strategy

Goals

  • Move to digital-first as traditional print becomes antiquated
  • Workflow efficiency for extensive editorial and customer data processes
  • Consistent UX across properties
  • Custom online experience that supports religious mission
  • Long-term technology solution

Project Summary

The First Church of Christ, Scientist and its affiliate The Christian Science Publishing Society have partnered with Mugo Web and Ibexa for a decade to execute a long-range, multi-channel strategy. Key phases of this process include moving the Church’s
flagship newspaper, The Christian Science Monitor, to digital-first daily publication; integrating various content sources and workflows for its numerous religious study resources; and implementing a consistent subscription experience.

Why Ibexa?

  • Multi-language support
  • Extensive permission system & workflow
  • Ease of XML content syndication to print and online formats
  • Strong native content structure
  • Workflow integration with Salesforce, CRM and other key systems

Christian Science Adopts Multi-channel Digital Strategy

The Church relies on the powerful core functionality and extensibility of Ibexa’s eZ Platform DXP as it develops and executes its multi-channel strategy. The Church has taken some dramatic steps in pursuit of these goals. Its flagship news publication, The Christian Science Monitor, was one of the first large-scale news organizations to go digital-first.

The Monitor has also made the bold step of adopting a subscription-based revenue model, rejecting the “click-bait” approach that drives so much of the online news market, and launched a successful daily email digest of its top stories.

The Church works hard at tech portfolio management and a big plus of running on the Ibexa platform is the common interface and data management facilitated by the technology and our Ibexa partner Mugo.
Tony Veidelis
Vendor Manager
First Church of Christ, Scientist

In 2020, the Church relaunched its online edition of the Christian Science Quarterly Bible Lessons, a weekly Bible study guide, to be mobile-first and create a seamless UX for users of Christian Science’s numerous online channels.

It’s also continuously working to unify its complex reader entitlement systems across its publications; consolidating its workflow and print imposition processes to hub entirely around its digital experience platform (DXP); and syndicating and sharing content across its own publications, as well as to third-party platforms.

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