6 ways to create personalized experiences in B2B

With Ibexa DXP v5, personalization and data activation are built in. 

The latest version now includes Raptor’s Customer Data Platform (CDP), which not only gives you a solid platform for data collection and activation. It also gives you all the necessary tools to create personalized experiences in channels of your choice – e-mail marketing, web content, paid media, and physical locations.  

Still, many believe that personalization is more of a B2C and e-commerce thing. 

That’s far from the case. According to Gartner, B2B buyers only spend 17% of their purchase journey actually talking to sales reps. This means that the digital experience you deliver has to be relevant and personalized to each visitor.  

That’s exactly what you can do with a CDP within a DXP: Activate customer data for flawless, personalized experiences in every channel.  

To inspire you, here are 6 great ways to connect to B2B customers through personalization. 

1. Show customer-specific prices in e-mail 

Tailored pricing is standard in B2B, but showing individual prices correctly in e-mails? That’s not so easy to achieve.  

Manually building image assets with product prices isn’t scalable, especially if you send out multiple newsletters targeted at individual customers.  

But with Raptor, prices and product images are pulled from your data feeds once an hour and generated dynamically as the e-mail sends. This means everything is always accurate and personalized, with no extra content production. 

2. Send last-call purchase reminders 

Got a 17:00 shipment deadline? Send a purchase reminder e-mail at 16:00, nudging buyers to complete their orders in time for next-day delivery. 

Or go one step further: use the CDP to calculate average purchase cycles for each customer and send personalized reminders just before that time.  

It helps your customers receive their products on time – and you will slowly boost Customer Lifetime Value over time. 

3. Let teams complete purchases together 

In B2B, multiple users often share a company account. But most systems treat them like isolated buyers. 

With Raptor, basket IDs can be transferred between users, so teams can build and complete orders together. That means less duplication, fewer abandoned baskets, and a smoother internal workflow for your customers. 

(And no, the abandoned basket e-mail won’t go out if the order gets completed by someone else.) 

4. Use personalization to support sales

If you sell expensive or high-end solutions, personalization and automation shouldn’t replace your sales team. But they can work hand in hand.  

For example, you can set up alerts to notify account managers when someone views a high-value product multiple times. That way, salespeople can reach out when it’s actually relevant, not just because a lead landed on a page once. 

You decide how much intent qualifies for outreach (say, three or more visits on a €1,000+ product). This way, you don’t risk annoying visitors who are just browsing. 

5. Promote ESG-friendly alternatives 

Want to help your customers make more sustainable choices - and meet your own ESG goals? 

In Raptor, you can set rules to push recycled, low-emission, or refurbished alternatives in your recommendation modules. It’s a small tweak that can make a big difference for businesses prioritizing sustainability. 

And it’s one more way to stand out in a market where green choices increasingly factor into buying decisions. 

6. Turn your site into a Retail Media channel 

You’re already negotiating with brands and suppliers. Why not sell them the best site placements, too? 

With Raptor, you can highlight specific brands or products for a set period and share performance reports with your partners. It requires no changes to your existing infrastructure, and you can easily build and test campaigns as you like.  

Retail Media is still relatively new in B2B, which means early adopters can turn it into a meaningful revenue stream with little effort. 

Pretty cool, right? 

This is just a small selection of use cases that create results within a B2B setting.  

Want to hear more? 

Sign up to the webinar, where we dive deeper into the full V5 update and all its features:

 

 

On September 10th at 2pm CET,  we'll be hosting a webinar on all of the updates to Ibexa DXP V5, be sure to register now: