Get ready for the agentic era of Marketing
Join us for the Madrid stop of the Orchestration Tour and discover the Ibexa Agentic Marketing Platform: a powerful new agentic platform that gets more value out of the marketing software you already use
From fragmentation to orchestration
Marketing operations are evolving, and many marketers keep running into the same problems: too many campaigns, too many channels, too many micro-tasks, and too many tools to connect, with overlapping functionality and less impact than they'd hoped for.
Most marketing teams end up stuck managing the complexity of their marketing stack instead of driving results, with the sense that AI should be able to help more, something few have managed to achieve at scale, across large organizations and different teams.
The Ibexa Agentic Marketing Platform is here to make it easy to harness the power of AI, agentic support, and orchestration across marketing activities. We connect data, content, and activation, adding agentic support throughout your marketing activities and helping you move faster without added complexity. It all happens within a single platform, built on European values of trust and transparent governance to save you compliance worries, giving you access to the power of AI and agentic support to drive results.
Join us for a hands-on session
Sign up for this half-day event at Hyatt Centric Gran Vía Madrid to get a hands-on look at the Ibexa Agentic Marketing Platform and get ready for its launch.
What to expect from the event?
A half-day session focused on the launch of the Ibexa platform and what it brings in practice:
- The Ibexa Agentic Marketing Platform in detail, along with its AI and agentic capabilities
- How Ibexa will redefine the way you use Actito, Raptor, Qualifio, and Quable (or any Marketing stack!) and the value they bring you
- Live demos based on real use cases, showing the value of agentic orchestration without adding more tools
- Details on upcoming launch dates and how you'll be able to activate AI across your marketing stack with Ibexa
Plus...
- Fireside chats and Panel debates on the theme of AI in Marketing
- Product and support teams from across the Ibexa family of products
- Time to connect with other professionals over food and drinks
Your hosts
Bertrand Maugain
Chief Executive Officer
Ibexa
Max Sihvonen
Chief Marketing Officer
Ibexa
Agenda
- 09:30–10:00 — Registration, breakfast, and networking
- A first chance to connect with other industry professionals and the Ibexa team.
- 10:00–10:15 — Opening
- Welcome to the Ibexa Orchestration Tour Madrid
- 10:15–10:45 — Keynote: Orchestrating performance in the age of agentic marketing
Bertrand Maugain, CEO of Ibexa- Bertrand will share Ibexa's vision for the evolution of MarTech and explain how organizations can move from a fragmented ecosystem of tools, data, and campaigns to a truly connected, orchestrated marketing model. marketing.
A strategic look at the next evolution of generative AI: intelligent agents, orchestration, and new ways to drive marketing performance.
- Bertrand will share Ibexa's vision for the evolution of MarTech and explain how organizations can move from a fragmented ecosystem of tools, data, and campaigns to a truly connected, orchestrated marketing model. marketing.
- 10:45–11:30 — Deep Dive: The Ibexa Agentic Marketing Platform in action
Max Sihvonen, CMO of Ibexa- From vision to practice. Discover how the Ibexa Agentic Marketing Platform connects data, content, experiences, and activation so marketing teams can work smarter, more coordinated, and more efficiently.
Through live demos and real use cases, we'll see how to bring AI and agents into marketing workflows. We'll also explore how Ibexa, Actito, Qualifio, Quable, and Raptor become five martech products, one agentic platform to empower them and the rest of you your Martech stack all to deliver end to end marketing, orchestrated.
The Session will also cover information around the Early Adopters Program and timeline to General Availability.
- From vision to practice. Discover how the Ibexa Agentic Marketing Platform connects data, content, experiences, and activation so marketing teams can work smarter, more coordinated, and more efficiently.
- 11:30–12:00 — Panel discussion: From experimenting with AI to embracing agentic marketing
- A practical conversation on the real impact of AI on marketing teams: how to move from using isolated tools to integrating agents into daily operations, what tasks we'll be able to delegate, and how to keep the balance between automation, creativity, and human control.
- Panelists: To be announced
- A practical conversation on the real impact of AI on marketing teams: how to move from using isolated tools to integrating agents into daily operations, what tasks we'll be able to delegate, and how to keep the balance between automation, creativity, and human control.
- 12:00–12:15 — Closing remarks and next steps
- A recap of the day's key ideas and recommendations for moving toward more connected, intelligent, and orchestrated marketing.
- 12:15–14:00 — Lunch and networking
- A chance to exchange experiences and ideas with other marketing professionals, Ibexa experts, and members of our ecosystem.
Who should attend?
If you're a user or customer of Ibexa, Actito, Raptor, Qualifio, or Quable, this event has been orchestrated for you.
If you're not a customer, but you're a marketer who wants to understand how AI will shape marketing execution and how to apply it in practice, we promise you will get a lot out of this event (and it's better than a day at the office).
REGISTER
Guarda tu plaza para el Orchestration Tour en
Madrid
You can attend this event free of charge. Spots are limited, and we reserve the right to confirm registrations.