Quable PIM & Ibexa DXP: Faster Go-to-Market with Unified Data

In today’s fast-paced digital landscape, customer expectations are higher than ever. Buyers demand seamless, experiences across all touchpoints—whether online, in-store, or through marketplaces. This shift is reshaping how brands approach digital experience management, making the need for accurate, consistent product data a non-negotiable foundation.

That’s where Quable PIM and Ibexa DXP come in. 

By combining Quable’s powerful Product Information Management (PIM) system within Ibexa’s flexible Digital Experience Platform (DXP), companies can unify and enrich their product content, streamline workflows, and accelerate go-to-market strategies. This integration ensures that the right product information reaches the right channels, at the right time, delivering consistency, agility, and scalability.

Together, Quable and Ibexa enable businesses to meet evolving customer expectations with unified data and optimized digital experiences—unlocking new opportunities for growth and innovation across B2B and B2C markets.

The challenge: Bridging information and experience

In an increasingly competitive digital environment, the gap between product information and customer experience poses a major challenge. Disconnected systems often lead to fragmented data, resulting in inconsistent messaging, content errors, and slower time-to-market.

For marketing teams, these issues translate into daily frustrations like manual updates, duplicated efforts, and frequent corrections that delay product launches. Time that should be spent on strategy and creativity is lost to operational inefficiencies.

The stakes are even higher for businesses operating in multilingual, multi-market, and omnichannel environments. Scaling content across geographies and platforms becomes exponentially complex, increasing the risk of inconsistencies and weakened brand identity.

Without a unified source of truth, ensuring coherence across all customer touchpoints is nearly impossible. These inefficiencies not only compromise brand credibility but also impact customer trust and conversion. Bridging the gap between accurate product data and seamless digital experiences is no longer optional - it’s essential for relevance and growth.

Integrated solution architecture

To meet the demands of today’s digital-first customers, businesses need more than just isolated tools. They need a cohesive architecture that bridges data and experience.

Quable PIM and Ibexa DXP delivers precisely that: a unified system where structured product data fuels dynamic digital experiences across every customer touchpoint.

Quable PIM’s core capabilities

At the heart of this solution, Quable PIM serves as the single source of truth for all product information.

It centralizes data from multiple sources, enables efficient enrichment workflows, and ensures robust governance to maintain data accuracy and compliance. This solid foundation guarantees that marketing, sales, and digital teams always work with up-to-date and validated content.

It empowers brands to deliver personalized, contextual experiences through advanced content management, personalization engines, and multichannel distribution—from web to mobile to marketplaces.

What are the benefits?

The addition of Quable PIM in Ibexa v5 brings significant value to organizations aiming to scale efficiently while delivering outstanding customer experiences.

By combining a robust PIM with a flexible DXP, companies benefit from both operational agility and strategic foresight, enabling faster go-to-market strategies and improved responsiveness to market trends.

Quable + Ibexa synergies

Together, Quable and Ibexa form a powerful ecosystem that connects backend product data with frontend customer experiences.

This synergy helps businesses transform product content into compelling digital experiences that drive engagement and conversion.

Operational benefits

One of the most immediate gains is operational efficiency. By breaking down silos between product, marketing, and digital teams, all stakeholders gain real-time access to unified, accurate product information. Quable becomes the single source of truth, eliminating redundancies and ensuring data consistency across teams.

The integration streamlines distribution across all digital channels—websites, mobile apps, marketplaces—through Ibexa’s advanced experience management tools. This automation and alignment accelerate content deployment and reduce time-to-market for new products and updates.

Strategic Value

Strategically, the solution empowers brands to meet increasing customer expectations for timely, detailed, and reliable product content.

In a market where digital trust influences buying decisions, this accuracy is crucial. Quable’s modular, API-first design aligns perfectly with Ibexa’s composable DXP architecture, offering flexibility and scalability to adapt quickly to new channels, markets, and customer behaviors—ultimately supporting faster entry into emerging opportunities.

Conclusion

In an era where speed, accuracy, and personalization define digital success, the combination of Quable PIM and Ibexa DXP offers a powerful response to growing market complexity.

By unifying product information and experience management, Quable PIM and Ibexa DXP remove the friction caused by disconnected systems, empowering teams to collaborate efficiently, maintain consistent messaging, and scale effortlessly across channels and markets. Quable PIM ensures that all product data is centralized, enriched, and governed, while Ibexa transforms that data into dynamic, contextual customer experiences. The result is a streamlined go-to-market process, faster product launches, and the ability to meet rising customer expectations with confidence.

Whether operating in B2B or B2C environments, businesses gain a future-ready, composable architecture that supports growth, innovation, and competitive differentiation. With Quable and Ibexa, brands are no longer limited by fragmented tools—they are equipped with a unified, agile solution built for today’s omnichannel reality and tomorrow’s digital ambitions.
 

 

On September 10th at 2pm CET,  we'll be hosting a webinar on all of the updates to Ibexa DXP V5, be sure to register now: