Ibexa Unifies Five Leading MarTech Brands into Europe’s Next-Generation Orchestration Platform
With Actito, Qualifio, Quable, Raptor, and the newly announced Cohesivo (CMS) now brought together under the Ibexa umbrella, the company introduces a European-born orchestration platform that boosts marketing productivity and end-to-end performance.
Oslo / Brussels / Paris / Lisbon — February 5, 2026
Setting the Path for Marketing Orchestration
From fragmented execution to end-to-end performance
After years of best-of-breed buying, marketing teams are drowning in execution across too many tools and processes. Fragmented stacks lead to fragmented execution, inconsistent customer journeys, and weaker performance.
The rise of AI makes this fragmentation even more costly. The reality check of 2025, with many enterprise AI experiments falling short of expectations, has led industry reports to the same conclusion: fragmented marketing stacks drive up the cost of AI by preventing it from delivering its full impact.
Ibexa’s answer is Marketing Orchestration.
With a strong reputation for quality engineering, Ibexa is building an enterprise-level orchestration platform capable of running advanced campaigns end to end — from AEO-friendly content and compliant data capture to sophisticated multi-country, multi-product rollouts activated across channels for different audiences.
Marketing orchestration means making consistent decisions at every step of the journey, removing repetitive work that slows teams down, and giving marketers real autonomy to drive performance.
An Orchestration Platform Built on a Composable DXP with a New AI-First CMS
Ibexa is unifying the QNTM MarTech portfolio — Actito (Customer Engagement Platform), Qualifio (Data Collection and Gamification Platform), Quable (Product Information Management), and Raptor (Customer Data Platform) — into one orchestration platform built on a modern composable DXP.
Each solution remains a strong, independent product with continued investment in its roadmap. Customers of Raptor, Quable, Actito, and Qualifio can confidently continue to grow on the products they know while gradually benefiting from deeper orchestration on a single marketer-centric foundation.
Instead of choosing between a rigid suite or a messy patchwork of tools, organisations get a flexible stack that finally feels like one platform.
As part of this vision, Ibexa is also introducing Cohesivo, a new SaaS CMS living inside the platform. Cohesivo enables AI-powered content creation as a strategic component in end-to-end orchestration.
“This new chapter is super exciting. Orchestration platforms need an open and more compact marketing stack, and our unified DXP is the perfect foundation,” said Bertrand Maugain, CEO of Ibexa. “Since 2019, we’ve focused on the right balance: strong independent products tied together in one powerful end-to-end solution for marketers. The best DXPs will evolve into orchestration platforms powered by agentic AI, and we are determined to be the European leader in this space.”
One Unified Organisation, an Agentic Start-up, and Global Ambitions
With more than 1,000 customers, Ibexa now brings together over 350 employees — including more than 150 engineers — in one unified organisation focused on orchestration, AI, and product innovation.
In 2025, the group also created a dedicated AI Lab with a start-up mentality inside the organisation. The team, ramping up to more than 30 specialists in 2026, has accelerated work on agentic marketing and intelligent automation across the Ibexa platform.
“Becoming one organisation is powerful not only from a go-to-market perspective. It allows us to combine enterprise MarTech SaaS and DXP experience with a completely new way of innovating,” said Bertrand Maugain. “The AI Lab lets us think like a pure agentic player and push development at a much higher pace. After just six months, the first results are already beyond our expectations.”
“The European Way” — A Trust-Driven Ecosystem Strategy
Ibexa is born in Europe and built with privacy and governance at its core, offering organisations a trusted way to scale digital marketing without losing control.
Its strategy is built on openness in both software and ecosystem, working closely with partners and customers to make data protection, transparency, and sovereignty part of the design.
“Orchestration is, by definition, about ecosystems,” said Bertrand Maugain, CEO of Ibexa. “We believe trust will become the main business driver in an AI-driven world. Orchestrating marketing performance the European way is more than a motto — it’s how we work with partners and customers, and it is now reflected in the product through strong governance capabilities.”
By unifying strong European products into a single orchestration platform and extending reach globally through partners, Ibexa aims to define the European way of marketing orchestration: performance, trust, and long-term value in one platform.
About Ibexa
Ibexa is a European marketing orchestration platform helping more than 1,000 customers create, run, and optimise end-to-end customer journeys across data, content, and channels.
Combining a modern, composable Digital Experience Platform with agentic AI, Ibexa connects best-in-class products — Raptor CDP, Cohesivo CMS, Quable PIM, Actito CEP, and Qualifio for data collection and interactive marketing — into a single orchestration layer for modern marketing teams.
The result is a unified platform that replaces fragmented stacks with productivity and performance at scale.
With deep European roots, a strong partner ecosystem, and a focus on governance and trust, Ibexa provides a flexible, future-proof way to run digital marketing.
