Introducing Ibexa AI Catalyst

We're excited to introduce you to Ibexa AI Catalyst, an AI framework inside of Ibexa DXP. This tool is made to help you increase productivity by scaling up content creation, SEO optimisation, translation, and automation, whilst also maintaining full control over the AI tools. 

If you work with content creation, you know how many resources it takes to scale. Here, the AI Catalyst truly makes a difference. 

In this blog post, you’ll get to know, in broad strokes, what the framework is and how it makes content creation easier for you.  

Ibexa puts governance and the freedom to choose right at the heart of the framework, and in blog series, we'll be covering exactly what each element of the framework is. To start off, let’s dive into the framework itself, which is available in both Ibexa DXP 4.6 and the upcoming release of Ibexa DXP V5...

Overview: The 3 pillars of Ibexa AI Catalyst (plus a fourth to extend further).

1. Neural Net Machine Learning for Translations

Translation capabilities have been available in Ibexa DXP for some time. During 2024, we have refined this integration further.  

Not only can you use Google Translate, but you can also take advantage of DeepL Translate and integrate this via an API. If you don’t already know it, DeepL is an extremely effective tool for doing a 'first pass' translation of entire web pages in seconds!  

Let's not forget: As with any tool, DeepL is not perfect, so proof reading and refinement is a must, but if your goal is getting that first draft ready for review by your regional team, it removes a lot of the heavy lifting when it comes to content translation.  

A DeepL subscription is required, but it is very competitively priced and offers great value for money versus using a full-blown translation agency. 

2. Predictive AI

This collection of tools encompasses Ibexa CDP by Raptor and other native Ibexa DXP tools, such as search suggestions. Of course, there is some crossover in these tools, but for simplicity, we've grouped these tools under the predictive AI banner.  

With Predictive AI tools such as Personalization, you can take your online presence further by analysing behaviours such as 'last clicked' or 'frequently clicked' and leverage this data to deliver a more personalized experience to content powered by Ibexa DXP.  

With the CDP, you can take things even further. The CDP offers an even more advanced level of machine learning and predictive AI to deliver hyper personalized content. Ibexa CDP is useful for both B2C and B2B sites and makes it possible to deliver omnichannel personalisation by sharing data to platforms such as Actito and HubSpot. You can also scale up personalization to outbound channels such as email marketing and paid media targeting.  

3.  Generative AI

GenAI has surely been the talk over the last few years – especially with the rise of OpenAI's tools as well as other LLM's such as Anthropic's Claude, Google Gemini and Meta's Llama.  

Within Ibexa AI Catalyst, OpenAI's tools are available by default, but as with all other tech, Ibexa has an agnostic approach to the LLM's you can use.  

This gives you the freedom to choose and ensure the GenAI tools used by Ibexa DXP are not only future-proofed but are the right GenAI tools for your organisation.  

And if you prefer to build your own LLM? No problem – Ibexa plays nice with any GenAI tool you like.  

The fourth pillar: Ibexa Connect

Ibexa AI Catalyst is a comprehensive and flexible set of AI tools, but we recognise that there may be use cases that the core framework may not cover. 

This is where Ibexa Connect comes in! 

With Ibexa Connect, not only can you automate tasks, but you can also call on additional models and capabilities available from 1300+ apps.  

This enables you to leverage whatever apps you already use (and any AI capabilities they may have) with Ibexa DXP. 

Exciting stuff, right? 

Stay tuned to the blog over the coming weeks as we discuss these pillars and how all these pieces of the AI puzzle fit together to ensure your business stays one step ahead when it comes to leveraging AI in your online presence!