The French manufacturer and European leaders of taps and sanitaryware wanted a digital profile that met the expectations of the modern B2B buyer and in 2020 migrated its site (which was originally on eZ Publish dating back to 2015) to Ibexa Digital Experience Platform to achieve that.
The new back-office functions as a PIM, one that is intuitive for editors to use as they orchestrate all marketing activities from a single platform, in a single voice – in real time. For DELABIE’s B2B customers, the site is more than ever a real working tool with all the information they are looking and enables them to import a wealth of content to their own catalogs and sites.
DELABIE’s B2B audience is also well-served by Ibexa. Product searches and filtering are more personalized, and results can be stored in a data sharing functionality that allows seamless imports into customized catalogues for DELABIE’s users such as distributors or architects for example, who recommend DELABIE’s products as part of their designs.