The Ibexa Orchestration Platform is coming: Here's what that means for you

February 5th, 2026 

Ibexa is expanding into a unified orchestration platform, bringing together five strong European technologies to give you more ways to connect data, content, and activation across your marketing stack: 

• Ibexa DXP 
• Raptor CDP
• Actito CEP
• Quable PIM
• Qualifio Data Collection and Gamification Platform 
• Cohesivo CMS (coming Summer 2026)

What’s changing? 

You may remember that Raptor CDP and Quable PIM became part of Ibexa in 2024 and 2025. Since then, these capabilities have been working alongside Ibexa DXP to support more connected digital experiences. 

Now, Ibexa is expanding further with the addition of Actito, Qualifio, and soon Cohesivo CMS — bringing customer data, activation, product information, data collection, and content management together within a single orchestration platform. 

This means Ibexa is evolving from a DXP into a broader orchestration foundation, designed to support the full complexity of modern marketing. 

What does this mean for you as an Ibexa customer? 

If you already use Ibexa today, this change is designed to add value without disruption. Your existing Ibexa setup remains the foundation of your platform — with new capabilities now available around it as your needs evolve. 

Behind the scenes, Ibexa is becoming a broader, more complete MarTech ecosystem, giving you the option to extend your platform across data, activation, product information, and first-party data, all within a single orchestration layer. 

What you’ll notice 

• New technologies like Raptor, Actito, and Qualifio are now part of the Ibexa platform 
• The Ibexa brand will appear more consistently across platform communication 
• Ibexa DXP sits at the core of a modular platform designed for orchestration 
• Updated visuals aligned with Ibexa’s refreshed identity 

Why these technologies are coming together 

Marketing teams increasingly operate in stacks that are too fragmented and too costly — even more so in the age of AI. 

At the same time, marketers are realising that orchestration is more complex than originally promised. Enterprise environments involve multiple tools, teams, markets, suppliers, and infrastructures — and traditional platforms were never designed to coordinate all of that as one system. 

And importantly, governance is more critical than ever. As data usage, AI, and regulation evolve, marketers need platforms that understand compliance and the importance of building future trust. 

That’s why Ibexa is building a new orchestration model based on European principles 

Open by design 

Ibexa is a modular, composable platform where each product works great on its own and even better together. Start with Ibexa DXP and add capabilities as your needs grow. Ibexa works as the orchestration layer, allowing you to connect customer and product data, content, engagement, and activation channels in one place — while continuing to integrate with your existing stack. 

Trust by design 

Trust and compliance have never been more important. That’s why Ibexa and all solutions within it are built with privacy, transparency, and responsibility embedded at every level — from GDPR-first architecture and European data values to future-proof, responsible AI. 

Built for long-term performance 

Ibexa is made for reliable, long-term performance. By connecting data, content, and activation, we help organisations create meaningful customer relationships, long-term loyalty, and measurable impact. 

How these capabilities fit into your Ibexa platform 

Ibexa DXP 
→ Delivers multi-market digital experiences across websites, portals, and commerce 

Qualifio 
→ Collects zero- and first-party data through gamification and engaging marketing formats 

Raptor 
→ Unifies behavioral data and activates through audience-building and personalization 

Quable 
→ Enables clean and consistent product data 

Actito 
→ Activates insights across e-mail, SMS, and customer journeys 

Cohesivo CMS (coming Summer 2026) 
→ A simple, conversational CMS designed to support scalable content creation 

In the unified Ibexa platform, these capabilities connect natively. You can continue using Ibexa DXP as you do today — and whenever you’re ready to activate more channels or data sources, the path is smoother and the integrations stronger. 

What stays the same — and what gets better 

Your Ibexa DXP solution stays the same. 
Your interface, data, setup, and workflows remain untouched. 

What changes is what’s available around it: 

• Stronger integrations with complementary tools 
• A clearer roadmap tied into a wider platform vision 
• European-built, GDPR-focused foundations across every module 

What happens next 

The main change you’ll notice is in communication. 

• Platform-wide messages will come from Ibexa.
• Product-specific updates may come from individual solutions (e.g. Raptor by Ibexa).

You’ll see the Ibexa name in: 

• Product updates 
• Support messages 
• Documentation 
• Event invitations 

Over time, you will notice changes to the UI as we integrate the solutions and implement the new visual design. These changes will happen gradually and with as little disruption to your daily workflow as possible.  

Brand updates 

You’ll see a refreshed visual identity across the Ibexa platform. Individual product brands (like Raptor) will remain familiar, while aligning more closely with the Ibexa identity. 

Q&A about Cohesivo - Ibexa's upcoming CMS

Ibexa is introducing Cohesivo, a new SaaS CMS that lives inside the platform. Cohesivo enables AI-powered content creation as a strategic component in the end-to-end orchestration approach. 

What is Cohesivo? 

Cohesivo is a CMS platform and a continuation of the Ibexa heritage. It harnesses powerful features from Ibexa DXP in a modern, refreshed CMS built with marketer efficiency in mind. 

Is this just a SaaS product, or is it also PaaS?  

Cohesivo will be available for on-prem/PaaS deployments as it has always been the case with our previous Ibexa offerings, and, in addition, we will be introducing a standalone SaaS offering. 

I already have Ibexa DXP – how will the new Cohesivo CMS effect me? 

It won’t! The introduction of Cohesivo CMS will give you an opportunity to move to a refreshed, modern system that stays aligned with the principles and editorial habits you have with Ibexa. We will propose a smooth migration path should you wish to upgrade to Cohesivo in the future. 

Want to explore more of the platform? 

If you’re curious about how these additional capabilities can support your use cases — such as e-mail activation, product information, or zero/first-party data — your account team is ready to guide you.