Customer Data Platform

No two customers are the same. They have radically different interests and intentions, and they respond differently to the messages you send their way.  

You probably already know this. And you might already be working with segmentation and personalization, whether it’s in your e-mail marketing, your paid media, or on your site.  How can these approaches be applied more effectively and at scale? You'll find the answers in our eBook.

What you will learn

With a Customer Data Platform (CDP), you take your personalization to the next level: it connects customer data from all channels, creates a holistic view of your audiences – and makes personalized engagement measurable and effective.

In this eBook you’ll discover:

• What a Customer Data Platform is, and what types of results it drives. 
• Key features including Single Customer View, Customer Lifetime Value, and what KPIs you can boost using a CDP.
• What resources it takes to create the results you want (no magic boxes here!).  
• 10 actionable use cases for the CDP when activated into the channel of your choice.