CDP: Your Complete Guide
Understanding Customers in a 2022 Perspective
This guide takes you around a CDP, from purpose and functionalities to implementation and prediction. You get a comprehensive understanding of how it can contribute with value in both marketing campaigns and your tech setup to essentially increase the bottom line and deliver excellent, real-time customer experiences.
- The world of data is changing
- What is a Customer Data Platform?
- Your customers are anything but linear
- What to look for before you buy
- 7 steps: How to land a CDP project in your organization
- A Customer Data Platform complies
- How a Customer Data Platform affects ROI
- The Customer Data Platform: Bit by bit
- Where to go from here?
- Ibexa DXP
- Ibexa DXP + Ibexa CDP