This morning was punctuated by a series of keynotes dedicated to Martech challenges and the evolution of marketing practices with the emergence of agentic AI, which provided strategic insight into the major market shifts and their concrete impacts for organizations. They shared their analyses, experience feedback, and strategic visions in order to provide concrete insight into the major trends, current challenges, and market best practices.
Welcome Coffee & Networking
We welcomed you with coffee to kick off the day in a setting conducive to conversation. This special moment allowed you to strike up initial discussions, grow your network, and forge professional connections in a friendly, high-quality atmosphere.
3 Mazarium, in la Grande Halle & Cour Pavée
Molly Faure
Senior Marketing Manager France
Ibexa
Gilles Babinet
Expert in digital transformation and AI, speaker and author
Bertrand Maugain
CEO
Ibexa
3 Mazarium, dans la Grande Halle & Cour Pavée
Grégory Bécue
CPO
Ibexa
Agentic AI is generating a lot of interest, but many companies are still wondering how to move from intention to action. Which use cases should be prioritized? How can companies leverage their own data? Should they choose a single LLM? What role do business teams, integrators, and vendors play in this transformation?
Benoit Delisse
VP Actito Product Unit
Ibexa
Grégory Bécue
CPO
Ibexa
Laurent de Vivie
Marketing Director
BNP Paribas
Guillaume Moigneux
Field CTO
Upsun
Jean-Claude Pitcho
Head of Partnerships France
Ibexa
3 Mazarium, dans la Grande Halle et Cour Pavée
Flore Tyberghein
CMO
Zenchef
Rodolphe Pachot
CMO
Generali
Julien Le Dreff
Co-founder
Les Enthousiastes
Christophe Rigot
Deputy Director of Communication & Marketing
CMANA
Dorine Balzanelli
Project Manager & Functional Consultant
Almavia CX
Roadmap & New Features
Benoit Delisse
VP Actito Product Unit
Ibexa
Denis Auquier
Head of Product, Actito
Ibexa
Discover the latest developments to the Actito platform and field best practices to align your marketing ecosystem with compliance requirements.
Gilles Louviaux
Product Manager
Actito
Jonathan Loriaux
CRM Consultant & Co-director
Badsender
Edward Tabet
Web Domain Manager
Groupe Atlantic
Myriam Dugnas
Account Executive
Ibexa
3 Mazarium, dans la Grande Halle et Cour Pavée
Sebastien Delarche
VP Quable Product Unit
Ibexa
Stéphane Bureau
Solutions Architect France
Ibexa
Juliette Coussement
International CRM Manager
Linvosges
Jade St-Laurent
Product Owner Data
Bayard – Technology, Data, and Digital Department
SEO, GEO, AEO: The New Battle for Visibility in the Conversational Era
Generative AI is transforming search into conversation. Click-focused SEO is evolving toward GEO: the art of being cited, not just ranked. But this new form of visibility raises a strategic dilemma: should companies open their content to AI crawlers, at the risk of fueling the competition? We will break down the mechanisms to master and the semantic content strategies needed to exist within generative responses.
Florian Delavie
BU Manager Martech
Clever Age
Antoine Chevalier-Morillon
SEO/GEO Expert
Clever Age
3 Mazarium, dans la Grande Halle et Cour Pavée
