It has often been said that in order to survive, B2B businesses must shed their digital inhibitions and adopt the technologies and approaches that have made B2C so successful. While this is true, digital transformation goes deeper than that. Rather than merely imitate B2C, wholesalers, distributors, manufacturers and suppliers have to be bold and inventive enough to disrupt their own business models and think out of the B2C vs. the B2B box.
In this eBook, we reveal how B2Bs can successfully respond to change, and invent the disruption of tomorrow.
- Pillar 1. How they buy, how you sell
- Pillar 2. Mastering the experience
- Pillar 3. The Imperative to Innovate