Opus Bilprovning

Improve site leads to more online bookings

Industry: Automotive
Success Story
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Opus Bilprovning uses eZ to better manage content, improve site performance and increase online bookings

Opus Bilpovning, the leading vehicle inspection providers in Sweden, outgrew itsCMS and required a new solution for its publishing and content management needs. With flexibility and scalability in mind, the company chose the eZ Publish Platform to power itsredesigned website bilprovning.se.

Opus saw the benefits of eZ Publish Platform which enabled the company to deliver a localized mobile experience to tablet and smartphone users and provided its customers with a fast and interactive experience.

Why eZ 

Opus Bilprovning previously used WordPress for all its publishing and content management needs. But as the company grew and its needs became more complex, Zwebb, the web agency that developed the site for more than two years, realized that Opus Bilprovning needed a more flexible and scalable CMS. 

With input from Zwebb, Opus Bilprovning selected eZ Publish Platform to power a new version of bilprovning. se, which Zwebb set out to redesign. Using eZ Publish Platform, Zwebb built an interactive, responsive site, making it easy for users to access Opus Bilprovning’s content on desktops, tablets and mobile devices. 

“We chose eZ Publish Platform for several reasons including its adaptability for dynamic content and its ability to manage and deliver localized content,” said Jessica Adolfsson, Head of Communication at Opus Bilprovning. 

“We are very pleased with the new website and the partnership with Zwebb. Customers are finally able to easily navigate through the various pages and get fast access to the booking site. And for me, editing and working with eZ Publish Platform daily is easy.” 

Delivering timely, localized information to end users fast 

Before adopting eZ Publish Platform, Opus Bilprovning’s editors couldn’t easily manage their own inspection stations on the site. But with eZ Publish Platform, each “station chief” has the freedom to create, edit and publish their own content efficiently, whether it be updates to the hours of operation, information on new services offered, and special promotions. eZ Publish Platform’s granular rights and permissions also ensure each editor can update their section of the site freely without impacting another section. 

“The redesign has made creating the pages for Opus editors that much easier,” said Web Strategist and CEO of Zwebb, Zoran Marinkovic. “With this easy-to-navigate structure, finding the page you need to edit goes rather quickly. Station chiefs can also easily update current ‘Drive-in’ status for their own station at any time, which is presented on a customized Google map.” 

An interactive, location-based app 

Zwebb used eZ Publish Platform to develop Stationer, a location-based app with an interactive map, which helps customers find the nearest car inspection station. Opus Bilprovning has more than 12,000 customers daily who can now easily gather information about the nearest station, such as whether a station is open, if drive-in appointments are available and what additional services they offer. 

Accelerating page load times 

Thanks to eZ Publish Platform’s architecture, the Opus Bilprovning site’s average page load time improved to just 0.44 seconds. The quality of the Symfony full-stack framework, which is an important part of the web delivery, and its excellent caching capabilities greatly contributed to accelerating the page load speed, Zwebb CEO Marinkovic explained. eZ’s architecture takes advantage of several components that allow high load and high performance, including the HTTP accelerator Varnish; the HTTP server Apache; and the relational database management system MySQL. 

Together, Ibexa and Symfony provide a toolbox which helps Opus Bilprovning optimize caching and decrease response time. “Before we started the redesign, we felt Opus Bilprovning needed a more solid and better content management platform,” Marinkovic said. “eZ Publish Platform’s structured content repository and ability to quickly connect to external services is helping us a lot, and its software architecture is well suited for handling high volumes of traffic at fast speeds.” 

Next steps 

Digital projects are never finished, and Ibexa software’s flexibility and extensibility allows for continuous optimization. In the coming months, Opus Bilprovning and Zwebb plan to integrate NetSuite Business Software for centralized management of each station’s opening hours on bilprovning.se as well as chat functionality for online customer care. With eZ Publish Platform’s APIs, Zwebb is well equipped to get these systems talking. 

An interactive, location-based app 

Zwebb used eZ Publish Platform to develop Stationer, a location-based app with an interactive map, which helps customers find the nearest car inspection station. Opus Bilprovning has more than 12,000 customers daily who can now easily gather information about the nearest station, such as whether a station is open, if drive-in appointments are available and what additional services they offer.