Using a DXP that equally communicates to B2C, B2B and B2B2C markets

Ibexa partner comwrap worked with FERI to relaunch its web portals and also implement its customer service portals as extranet applications as part of a larger project to relaunch the brand with a new corporate identity and language. At the same time the website was improved in terms of usability, SEO and greater user interaction as well as have greater insight into visitors with more efficient tracking and performance measurement.