Defining the Digital Experience Platform
Gartner: “Organizations involved in digital business transformation programs need to understand the role that DXPs can play, from improving how customers and employees interact with their organization to improving customer satisfaction, loyalty, and advocacy.”
In today’s digital economy, Digital Experiences are crucial components of any digital transformation project. The capabilities of a digital experience platform can bring are wide-ranging. With content at the core, personalization, and commerce also key, not to mention interoperability with existing business systems, DXPs should be top of mind when a company is considering improving its customer experience strategy.
Read Gartner’s report: Defining the Digital Experience Platform to understand:
- The three core pillars needed in a DXP – Experience, Management, and Platform, and the capabilities of each.
- The importance of integrating headless and other business systems
- What a DXP is and what it is not.
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