Create frictionless, memorable experiences
In B2B as much as in B2C, customer experience has become the most crucial element of success. Do more than just create content. Build beautiful, unified content experiences across all your digital channels. From brand content and lead generation campaigns, to enriched product content to support e-commerce channels, manage complex content structures at scale.
- A single solution for managing content for multiple digital channels, brands and domains
- Easily leverage and reuse content across digital channels, including localized and language versions
- Content personalization and recommendations for delivering contextual customer experiences and targeted campaigns
Give your customers a better buying experience with enriched content
Create more engaging e-commerce journeys with unified content management and richer product information. Build complex digital product catalogs for supporting complex buying journeys combining online and offline interactions.
Maximize revenue potential with increased conversion and shopping cart KPIs driven by better engagement and targeting and a fast, simplified checkout process.
- Leverage personalized content and product recommendations throughout the customer lifecycle
- Real-time dynamic pricing and custom pricing
- Manage complex buying cycles that involve offline and online interactions with rich product catalogs and information
By integrating our marketing automation platform with eZ Platform we can offer more targeted content and a smoother user experience across multiple channels, improving engagement and conversion.
A single system, no matter the number of sites, languages or brands
eZ Platform DXP offers a single system for managing content and commerce, for as many brands, sites, countries and languages as you need.
Your team creates and manages a huge library of content. With a centralized content repository, strong delivery capabilities and structured content, it’s simpler for you to build an information architecture to organise your content in a way that best suits your team and digital channels.
- Smart, intuitive content search and navigation
- Granular user roles and permissions for better editorial access and management
- Highly scalable and versatile content repository